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Rita Rivera
CALA, CDP - Co-Owner | SAGE: Senior Advisors & Guidance Experts
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    Rita Rivera

    Owner & President
    Certified Assisted Living Administrator (CALA)
    Certified Dementia Practitioner (CDP)

    After caring for her own mother through Alzheimer’s and dementia, Rita co-founded SAGE to help other families navigate aging with confidence and compassion.

    With more than 18 years of leadership in senior living and healthcare, Rita has guided families through assisted living, memory care, and complex care decisions. Today, she works one-on-one with older adults and their loved ones to understand their needs, explain their options, and create a personalized path forward.

    Rita believes every family deserves honest guidance, compassionate support, and an advocate they can trust.

    How Rita Supports Families

    • Assisted Living
    • Memory Care
    • Dementia Care Planning
    • Hospital & Rehabilitation Discharge Planning
    • Family Consultations

    A Little More About Rita

    Rita enjoys cooking, entertaining family and friends, spending time with her three children and two grandsons, and finding a dance floor whenever Latin music is playing.